TV news with a very unusual message: a leprechaun has just been sighted in the American city of Mobile, Alabama.

MOBILE (pronounced /moʊbiːl/)  is the third most populous city in the Southern U.S. state of Alabama.
A LEPRECHAUN (pronounced /leprəkən/) is one of a race of elves in Irish folklore who can reveal hidden treasure to those who catch them.

Put both things together in the 21st century and you get crowds of people crazy about finding the pot of gold hidden in their city by a modern leprechaun many people swear they have seen lurking the area. They even made a sketch of him, and they're still wearing those old Irish green hats with a buckle, although now there is a little alien look to his face :)