All That We Share (TV2 DANMARK)
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Beneath the surface, we have more in common with each other than what our outward appearances might suggest...


It’s easy to put people in boxes. There’s us. And there’s them. The high earners. And those just getting by. Those we trust. And those we try to avoid. There’s the new Danes. And those who've always been here. The people from the countryside. And those who've never seen a cow. The religious and the self-confident. There are those we share something with. And those we don’t share anything with.

* In Danish language
Welcome. I am going to ask you some questions today. Some of them might be a bit personal, but I hope you will answer them honestly.
- Who in this room was the class clown?
- Who are stepparents?

... And then suddenly,  there’s us.
We who believe in life after death.
We who have seen UFOs.
And all of us who love to dance.
We who've been bullied.
And we who've bullied others.
And then there’s us, the lucky ones who've had sex this past week.
We who are broken hearted.
We who are madly in love.
We who feel lonely.
We who are bisexual.
And we who acknowledge the courage of others.
We who have found the meaning of life.
And those who have saved lives.
And then there’s all of us who just love Denmark.
... So maybe there’s more that brings us together than we think.


The ad works as a simple, smart visual reminder that, where we draw boundaries of "Us" and "Them," such reductive labels obscure the fact that we all have things in common if we take the time to look beyond surface details.

A reminder about how important embracing diversity is. We need to focus on what unites us, instead of what doesn’t.