"Magic" is a song by British alternative rock band Coldplay. The narrative of the music video is centered around a magic show, which was translated by the director from a literal interpretation of Coldplay's song, whose lyrics make allusions to various magic tracks and stunts.The video itself is presented as a monochrome silent film, with cinematography and production mimicking those of the early 20th Century silent films, including an opening credits sequence, with "ragtime jazz", reminiscent of those used in early silent films. The video's narrative has been compared to the 2006 film The Prestige, without the "gripping" elements of the film.

Call it magic
Call it true
I call it magic
When I'm with you
And I just got broken
Broken into two
Still I call it magic
When I'm next to you

And I don't and I don't and I don't and I don't
No, I don't it's true
I don't, no I don't, no I don't, no I don't
Want anybody else but you
I don't, no I don't, no I don't, no I don't
No, I don't it's true
I don't, no I don't, no I don't, no I don't
Want anybody else but you

Call it magic
Cut me into two
And with all your magic
I disappear from view
And I can't get over
Can't get over you
Still I call it magic
Such a precious jewel

And I don't and I don't and I don't and I don't
No, I don't it's true
I don't, no I don't, no I don't, no I don't
Want anybody else but you
I don't, no I don't, no I don't, no I don't
No, I don't it's true
I don't, no I don't, no I don't, no I don't
Want anybody else but you

Want to fall, fall so far
I want to fall, fall so hard
And I call it magic
And I call it true
I call it magic

And if you were to ask me
After all that we've been through
Still believe in magic?
Yes, I do
Of course I do