Social Media Revolution: Is social media a fad?

Or is it the biggest shift since the Industrial Revolution? This video, published in 2010, details out social media facts and figures that are hard to ignore.

Is social media a fad?
Or the biggest shift since the industrial revolution?
Welcome to the revolution
Over 50% of the world's population is under 30 years old.
96% millennials have joined a social network

Facebook tops Google for weekly traffic in the US
Social Media has overtaken pornography as the number 1 activity on the web.
1 out of 78 couples married in the US met via social media.

Years to reach 50 million users:
Radio: 38 years
TV: 13 years
Internet: 4 years
iPod: 3 years
Facebook: +200 million users in less than 1 year
iPod application downloads hit 1 billion in 9 months
"We don't have a choice on whether we do social media, the question is how well we do it." Erik Qualman

If facebook were a country it would the world's 3rd largest.
1. China
2. India
3, Facebook
4. US
Yet QQ and Renren dominate China.
 
Us department of Education study revealed that online students out performed those receiving face-to-face instruction...

80% of companies use social media for recruitment.
% of these using linkedin: 95%

The fastest growing segment on Facebook is 55-65 year-old females

Ashton Kutcher and Britney Spears have more twitter followers than the entire populations of Sweden, Israel, Switzerland, Ireland, Norway, Panama...

50% of the mobile traffic in the UK is for facebook.
Imagine what is means for bad customer experiences.

Generation Y and Z consider e-mail passé
Some universities have stopped distributing e-mail accounts
Instead they are distributing:
- eReaders
- iPads
- Tablets

What happens in Vegas stays on facebook, twitter, flickr, youtube...

Youtube is the 2nd largest search engine in the world.
While you watch this video 100+ hours of video will be uploaded to youtube.

Wiki is an Hawaiian term = Quick
Wikipedia has over 15 million articles.
Studies show it's as accurate as Encyclopedia Britannica.
78% of these articles are non-English
If you were paid $1 for every article posted on Wikipedia, you would earn $1,712.32 per hour

There are over 200 million blogs
Word of mouth > World of mouth
25% of search results for the top 20 largest brands are links to user-generated content
34% of bloggers post opinions about products and brands

Do you like what they are saying about your brand?
better...
People care more about how their social graph ranks products and services than how Google ranks them
78% of consumers trust peer recommendations
Only 14% trust advertisements
Only 18% of traditional TV campaigns generate a positive ROI
90% of people skip ads via TiVo/DVR
 
Kindle eBooka Outsold Paper Books on Christmas
24 of the 25 largest newspapers are experiencing record declines in circulation

60 million status updates happen on facebook daily
We no longer search for news, news finds us...
We will no longer search for services and products, they will find us via social media

Social media is not a fad, it's a fundamental shift in the way we communicate.
Successful companies in social media act more like Dale Carnegie and less like Mad Men.
Listening first, selling second.
The ROI of social media is your business will still exists in 5 years

Still think Social Media is a fad?
Welcome to the world of Socialnomics
Are you ready?

A FAD= A fashion that is taken up with great enthusiasm for a brief period of time and then disappears; a craze.

------ GENERATION Y AND Z ------ (also GEN Y or MILLENIALS & GEN Z)

GENERATIONS IN THE USA

In the USA, the Baby-Boom generation was born in the 50's.

Then came the X Generation (born 1961-1981). Individuals considered to be within Generation X were born, and grew up during the later years of, and in the decade following the Vietnam War. They are most often linked to the presidencies of Ronald Reagan and George H. W. Bush. Often the children of divorced parents, change is more the rule for the people of Generation X than the exception. Unlike their parents who challenged leaders with an intent to replace them, Generation X tend to ignore Readers.

Generation Y, also known as the Millennial Generation, Generation Next or Net Generation , describes the demographic cohort following Generation X. Its members are often referred to as Millennials[4][5] or Echo Boomers. As there are no precise dates for when the Millennial generation starts and ends, commentators have used birth dates ranging somewhere from the mid-1970s to the early 2000s. Members of this generation are called Echo Boomers, due to the significant increase in birth rates between 1982–1995, and because most of them are children of baby boomers. The 20th century trend toward smaller families in developed countries continued, however, so the relative impact of the "baby boom echo" was generally less pronounced than the original boom.

Generation Z or "Net Generation" is a common name used for the First World or Western generation of people born between the early 1990s and the late 2000s.

As the most recent generation, the earliest birth year commonly noted is 1991. More generally, the oldest members of this generation were born at the end of the "Echo Boom" about 1995, and the youngest of the generation were born during a baby boomlet around the time of the Global financial crisis of the late 2000s decade, ending around the year 2012, with the next unnamed generation succeeding.[8][9]

Generation Z is highly connected, many of this generation have had lifelong use of communications and media technologies such as the World Wide Web, instant messaging, text messaging, MP3 players, mobile phones and YouTube, earning them the nickname "digital natives". No longer limited to the home computer, the Internet is now increasingly carried in their pockets on mobile Internet devices such as mobile phones. A marked difference between Generation Y and Generation Z, is that older members of the former remember life before the takeoff of mass technology, while the latter have been born completely within it. Some can be described as impatient and instant minded, and tending to lack the ambition of previous generations. Psychologists are claiming an "acquired Attention Deficit Disorder" since their dependency on technology is high and attention span is much lower, as opposed to previous generations who read books and other printed material, along with watching live television.[  They are also more consumer-oriented than the previous generation, which was focused on technology, retro, and indie culture.

Generation Z are also more individualistic. While members of Generation Y are group and team orientated, members of Generation Z are more self directed. Individualism has become more common with Generation Z. Many parents of Generation Z are starting to work part time or become stay-at-home parents so that children are raised by parents and other family members instead of being in a day care facility, which forces children to be in groups. Soccer moms and helicopter parents are becoming less common. Parents are becoming more like advisers to this generation. Generation Z teenagers and young adults are not as focused on fitting into certain groups, and more based on fitting in with the general population, and tend to make their own decisions with their parents advice.

It has been suggested that the next generation, born from 2010, will be called "Generation Alpha".
While Generation Z is often referred to as the 21st century generation, Generation Alpha will be truly the first millennial generation because they will be the first entirely born into the 21st century (the oldest members of Generation Z were born at the tail end of the 20th century).

(excerpts from Wikipedia)