MULTIMEDIA-ENGLISH
Web 2.0 - The machine is us (Michael Wesch)
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Description

Text is not what it used to be, and many things have changed with it.

Transcript

Text is linear

Text is unlinear

Text is said to be unlinear

Text is often said to be unlinear

Text is unlinear when written on paper

Digital text is different.

Digital text is more flexible.

Digital text is moveable.

Digital text is above all…hyper.

Digital hypertext is above all…

hypertext is above all…

hypertext can link

hypertext can link

here

here

or here…

virtually anywhere

anywhere virtually

anywhere virtual

--> The WayBack Machine

--> http://yahoo.com

--> Take Me Back

--> Oct 17, 1996

--> Yahoo

--> View Source

Most early websites were written in HTML

HTML

HTML was designed to define the structure of a web document.

p is a structural element referring to “paragraph”





  • LI





  • LI is also a structural element referring to “List Item”





    • As HTML expanded, more elements were added.

    Including stylistic elements like B for bold and I for italics

    Such elements defined how content would be formatted.

    In other words, form and content became inseparable in HTML

    Digital Text can do better.

    Form and content can be separated.

    --> http://www.cnn.com

    --> RSS XML

    --> View Source

    XML was designed to do just that.

    --> http://www.cnn.com/?eref=rss_topstories

    same with

    --> CNN.com

    and

    and virtually all other elements in this document.

    They describe the content, not the form.

    So the data can be exported,

    free of formatting constraints.

    --> Latest News

    --> Anthro Blogs (124)

    --> Savage Minds

    --> 8apps: Social Networking for Productive People

    --> WORLD CHANGING ANOTHER WORLD IS HERE

    --> Antrho Journals (124)

    --> University of California Press

    --> Journals Digital Publishing

    --> Current Anthropology

    --> AESonline.org

    --> Google

    With form separated from content, users did not need to know complicated code to upload content to the web,

    --> I’m Feeling Lucky

    --> Create Blog

    --> Name Your Blog

    --> Beyond Etext

    --> http://beyondetext.blogspot.com

    --> Choose a template

    --> Your blog has been created!

    --> Monday, January 29, 2007

    --> Hello World!

    --> POSTED BY PROFESSOR WESCH AT 8:14 PM 0 COMMENTS

    There’s a blog born every half second

    and it’s not just text…Search

    --> YouTube

    --> Broadcast Yourself

    --> This is a video response to The Beauty of Being Human

    --> flickr

    --> Ahoy mwesch!

    --> Upload Photos

    --> Anthropology club

    --> Created by you.

    --> KSU Anthropology club

    --> Club Photos

    --> Google

    XML facilitates automated data exchange

    two sites can “mash” data together

    --> flickr maps

    --> I’m Feeling Lucky

    --> Limelight

    --> Fluffy and white

    --> Brushy Creek

    --> Tokyo Delve’s Sushi B..

    Who will organize all of this data?

    --> TAG

    --> del.icio.us

    digital ethnography hypermedia anthropology

    --> save

    Who will organize all of this data?

    We will.

    You will.

    --> Google

    XML + U & Me create a database-backed web

    a database-backed web is different

    the web is different

    the web

    we are the web

    --> I’m Feeling Lucky

    --> WIRED

    We Are the Web

    --> by Kevin Kelly

    “When we post and then tag pictures

    teaching the Machine to give names,

    we are teaching the Machine.

    Each time we forge a link,

    we teach it an idea.

    Think of the 100 billion times per day humans click on a Web page

    teaching the Machine”

    the Machine

    --> Diigo

    --> Highlight

    --> Highlight and Sticky note

    --> Mwesch’s private note

    the machine is us

    Digital text is no longer just linking information…

    Hypertext is no longer just linking information…

    The Web is no longer just linking information…

    The Web is linking people…

    Web 2.0 is linking people…

    …people sharing, tracing, and collaborating…

    --> Wikipedia

    --> Web 2.0

    --> edit this page

    We’ll need to rethink a few things…

    We’ll need to rethink copyright

    We’ll need to rethink authorship

    We’ll need to rethink identity

    We’ll need to rethink ethics

    We’ll need to rethink aesthetics

    We’ll need to rethink rhetorics

    We’ll need to rethink governance

    We’ll need to rethink privacy

    We’ll need to rethink commerce

    We’ll need to rethink love

    We’ll need to rethink family

    We’ll need to rethink ourselves.

    by
    Michael Wesch
    Assistant Professor of Cultural Anthropology
    Kansas State University

    Digital ethnography
    @ Kansas State University

    music by DEUS “There’s Nothing impossible”

    This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 2.5