Content marketing is key to success in the competitive education sector. Every school needs to engage its target audience, demonstrate its expertise, and develop a strong presence in today’s digital landscape. Content marketing will be the foundation of this and can make all the difference to your reputation and recruitment in 2025. Despite this, many schools struggle to create content and get noticed online. Multimedia is a powerful tool when it comes to content marketing, as it allows you to create captivating, varied, and engaging content. This post will explore how schools can use multimedia to power their content marketing strategy and get noticed online. Read on to find out more.
Captivate With Video
There is no form of media more captivating than video. A text and image blog post can be easy to ignore, particularly during a time when many have a short attention span, but the combination of video and audio elements ensures that the video catches and holds the viewer’s attention. Short-form video marketing has become a huge trend in recent times with the rise of TikTok and social media stories, so you want to create short, snappy, and entertaining videos to engage younger generations.
Use Infographics to Make Key Info Digestible
One of the challenges that schools face when it comes to content marketing is that there is often a lot of information to communicate, whether this is the admissions process, curriculum, or extracurricular programs. Infographics make key information digestible and much easier to understand - statistics show that 90% of information transmitted to the brain is visual, so this is one of the most effective ways to communicate key messages with your target audience.
Showcase Thought Leadership with Podcasts
Podcasts have surged in popularity in recent times, and they can be a particularly effective form of marketing for schools. This is because podcasts present a platform for you to showcase your expertise, humanize your school, and build deeper relationships with your target audience. The key to success with podcasting is ensuring that the content is engaging, relevant, and authoritative - you should not make a podcast just for the sake of it, as people will tune out quickly if it is not engaging. Additionally, podcast content is evergreen, which means that it could be repurposed into blog posts, guides, newsletters, and other forms of content.
Improve Visibility with SEO for Education
Having high-quality content is key for your content marketing for education strategy, but you also need to make sure that you are visible online and easy to find by your target audience. This can be achieved with search engine optimization (SEO), which involves optimizing your content to improve your search engine ranking. In turn, this will increase organic traffic to your website, which should lead to greater enrollment.
Content marketing can be a powerful tool for schools as this is how you engage your target audience, showcase thought leadership, and create a strong presence online. In today’s day and age, you need to be smart with your content marketing and use a variety of media that will help you stand out and communicate key messages.
